The response to the current Covid-19 emergency has demonstrated the power and impact of collective behavioural change. Now more than ever, we need to harness the power of sustainable, healthy behavioural change to strengthen and re-build our communities.
AquaTT has partnered with leading Environmental Psychologist Dr Doug McKenzie-Mohr to host an online workshop that will be specifically adapted to supporting sustainable behaviour change in Europe.
Building on the success of our previous workshop in June 2020 (almost 100 participants representing county councils, government departments, state agencies, charities, healthcare and environmental organisations), we are expanding to offer an online introductory workshop on Community Based Social Marketing for a European audience in February 2021.
Who should attend?
The workshop is targeted at those who design or fund programmes that encourage individuals or organisations to engage in sustainable or healthy behaviours. These include people working in initiatives for environmental protection, sustainability, water and energy efficiency, pollution prevention, conservation, and transport changes, in addition to environmental education, social innovation, healthcare and public health professionals.
Most programs to promote health, safety and sustainable behaviours rely upon disseminating information. Research demonstrates, however, that simply providing information has little or no effect on what businesses, organisations or individuals do. But if not ads, brochures or booklets, then what? This workshop provides a comprehensive introduction to community-based social marketing and how it can be applied to nurture healthy, safe and sustainable behaviours.
Note that this workshop will be delivered through English.
The workshop will be held over three afternoon sessions (13:30 – 17:30 CET on each day) from the 1st-3rd of February 2021.
There are three price brackets for the attending the workshop:
• Individual registration: €400 per person
• Early bird registration: €350 per person – register before 20/01/2021
• Group discount (5 or more people): €300 per person
Further discounts may be available to organisations in exchange for help with promoting the workshop to their members. Please contact us for more information.
In addition to attending the workshop, all participants will receive an e-copy of Dr McKenzie Mohr’s book, Fostering Sustainable Behavior, access to extra online learning resources and a certificate of attendance.
To secure your place, please register here before Friday 29 January 2021 (note that early bird rates close Wednesday 20 January 2021). Book early to avoid disappointment, places are limited. In advance of the first workshop session, participants will receive a link via email to access the Zoom call.
Should you require any further information, please contact Sarah at firstname.lastname@example.org. We would be happy to provide you with more information or discuss how this workshop could benefit your organisation.